Most Profound alternatives publish self-serve prices. Profound offers a free 7-day Trial and custom Enterprise pricing. This page compares 7 tools: Ahrefs Brand Radar, AthenaHQ, Otterly, Peec AI, Scrunch, Semrush AI Visibility Toolkit and ShareOfAsk.
Disclosure: We make ShareOfAsk. We checked every competitor fact on its own site on Oct 17, 2026.
Tools are listed in alphabetical order. This is not a ranking.
Custom Prompts from $50/mo; $699/mo for all models
$295/mo
Lite $29/mo
Core $250/mo
$99/mo
Starter $49/mo
Best for teams already paying for Ahrefs.
Every paid Ahrefs plan includes a daily Custom Prompts quota.
Custom Prompts start at $50 a month, and $699 a month covers all models.
Best for wide model coverage on a first paid plan.
It uses credits (1 credit = 1 AI response).
Starter is $295 a month for 3,600 credits across 11 models, with a content optimization agent.
API access is a paid add-on.
Best for a low starting price with unlimited team members.
Lite is $29 a month for 15 prompts, Standard is $189 for 100, and Premium is $489 for 400.
All three track daily.
Best for prompt volume with unlimited users.
Starter has 50 prompts, Pro 150 and Advanced 350, each with 3 models.
Looker Studio comes with Advanced.
Best for a single plan that includes site audits.
Core is $250 a month for 125 prompts, 5,000 responses, 4 LLMs and 5 licenses.
Enterprise adds API access and expanded model coverage.
Best for teams already using Semrush.
It costs $99 a month for 25 tracked prompts, and there is no free trial.
Best for a free one-time scan and documented metrics.
Free Scan checks 10 questions on 3 models once.
Starter is $49 a month and Growth is $199 a month, with daily checks.
MCP is included on every plan, including Free Scan. ShareOfAsk does not write content for you. You make the changes.
Competitor facts checked on Oct 17, 2026, from each vendor's own pricing page. Prices can change.
Free Scan is $0. Starter is $49 a month and Growth is $199 a month.
/methodology shows how our 4 core metrics are calculated: formulas for AI Presence, Competitive Share of Voice and Question Coverage, and a definition for Average First Position.
An action analysis turns your results into recommendations, with the evidence and proposed steps to review. You decide what to change.
Use your ShareOfAsk data in your AI assistant, including on Free Scan.
It depends on your budget and the models you need. Use the quick picks above to match a tool to your needs.
It depends on your Profound quote. Otterly Lite is $29 a month, ShareOfAsk Starter $49, and Semrush's toolkit $99 (checked Oct 17, 2026).
AthenaHQ has a free Essential plan. Otterly and Peec AI offer free trials. ShareOfAsk offers a one-time Free Scan. Semrush's toolkit has no free trial.
It depends on your quote. Profound lists a free 7-day Trial and custom Enterprise pricing.
It depends. It fits enterprises that need many engines and AI agents. Otherwise, a tool with published prices lets you start smaller.
It depends on the plan. Claude is included on AthenaHQ Starter and Ahrefs Custom Prompts, and is an add-on on Otterly.
It depends on the plan. Otterly lists MCP on Standard and Premium. Peec AI lists MCP. Scrunch lists API access on Enterprise. AthenaHQ sells API access as a Starter add-on. ShareOfAsk includes MCP on every plan, including Free Scan.
Yes. Use the same questions and models in both tools so you can compare the results.
Run a one-time Free Scan of 10 questions across 3 AI models, at no cost. Then use the same questions when you test other tools.
Start Free ScanFree Scan costs $0. It's a one-time check.
